New hybrid harvest brings excitement to New Zealand fruit industry

New hybrid harvest brings excitement to New Zealand fruit industryHarvest time is always something special for fruit growers literally showing them the ‘fruits of their labors.’ However, for some in New Zealand, this year’s harvest is even more exciting as the new fruit being picked and packed is going to market with a major retailer and consumers waiting for its arrival.

Being marketed under the ‘Papple’ trademark, this hybrid of Asian and European pears, is indeed, the talk of the New Zealand fruit industry with the unique combination of the texture of Asian pears but having the taste of European pears. The varietal name is PremP109.

The Associated International Group of Nurseries (AIGN®) is the exclusive licensor of the Papple™ Brand also known for its highly attractive features including a bright red/orange blush covering a lemon background. It has a mild sweet, low acid flavor, with a crisp and juicy texture.

Also adding to the New Zealand growers’ interest in the Papple™ Brand is how it has already set itself apart in a key market thousands of miles away in Britain.

As reported in May of last year by the Yorkshire Post: “A fruit so new it is yet to be named, but described as a pear disguised as an apple, is to go on sale in the UK next week.”

“Marks & Spencer (M&S) says the fruit –dubbed a ‘papple’ – looks and tastes like an apple but has the skin and texture of a pear, and is a member of the pear family.”

In fact, one M&S fruit expert said: “This is one of most exciting new varieties of fruit we have seen for several years. We know customers like to try new and interesting fruit and we hope this will be something they will enjoy.”

Also making these pear growers happy is that its tree is very productive with yields of large spherical fruit that are typically harvested there in late February and early March. It is also leaf scab resistant. It has excellent storage performance for at least three months and much longer if harvested and stored correctly.

Reflecting the usual health characteristics of all pears, the Papple™ Brand is being marketed under the tagline, “A Papple A Day Keeps The Doctor .  .  . Baffled!” and “Papple, Experience the moment™.”

For more information:
John Morton
John Morton Ltd
Tel: +64 21 423 489

Publication date: 3/1/2013

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